A few current idents from ITV2, The current six idents ITV2 has are based on different executional styles and different ‘youthful’ scenarios (all based on a moment in the life of a typical 24 year old) - ‘lust’, ‘dancing’, ‘getting ready to go out’, ‘holidays’, ‘music’ and ‘open 24/7 society’.
They all share the similar style in colour theme and feel.
'The look and feel needs to reflect vibrant colour in a white world (with gloss). To reinforce the channel logo, green should be predominant amongst the colours.'
Wednesday 25 February 2009
ITV2 - Ident / current idents
Other Choices
Kleenex
Persuade young men to use and buy more tissues
1: Why have you chosen it? - what interests you about it
• I like the creative freedom of this brief regarding choosing the appropriate media.
• The brief is very specific, focusing on one demographic: target audience is clear (Men/15-24) but the design decision is left for me to make, I prefer briefs like this which gives freedom to create solutions within a set parameters
2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.
• I want to explore a range of possible solutions to the set task of making the brand and product connect with a demographic that is not normally associated with.
• I want to create a solution based on a set tone of voice: ‘Optimistic and warm with a sense of humour’. The brief states the problem very clearly and the results from the initial research on the problem gives a good indication of the directions I should take. Providing a range of potential triggers for making connections between the product/brand and audiences
3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.
• This brief sets specific brand values that it wishes to express and make connections with its target audience, I will have to make decisions with a strong drive of commercial interest in mind which I would like to experience.
• I would like to consider video / animation as an engaging form of media solution.
O2
Bring to life the idea that 'we're better, connected'
1: Why have you chosen it? - what interests you about it
• I like the creative freedom given from this brief: ‘We're open to anything that brings the idea to life’.
• The message 'we're better, connected' is very simple and direct, which would be a challenge to communicate effectively.
2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.
• I want to explore a range of possible solutions within the set tone of voice: ‘keep it natural. Fresh, positive, simple.’
• I want to learn to produce effective solutions with simple and direct concepts.
3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.
• This brief is very open which allows me the freedom of making most of the decisions regarding the visual solution. I would like to improve my project management skills with such open briefs.
• The brand identity of O2 is very simplified, clean and corporative. I want to learn to design for such commercial identity.
Persuade young men to use and buy more tissues
1: Why have you chosen it? - what interests you about it
• I like the creative freedom of this brief regarding choosing the appropriate media.
• The brief is very specific, focusing on one demographic: target audience is clear (Men/15-24) but the design decision is left for me to make, I prefer briefs like this which gives freedom to create solutions within a set parameters
2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.
• I want to explore a range of possible solutions to the set task of making the brand and product connect with a demographic that is not normally associated with.
• I want to create a solution based on a set tone of voice: ‘Optimistic and warm with a sense of humour’. The brief states the problem very clearly and the results from the initial research on the problem gives a good indication of the directions I should take. Providing a range of potential triggers for making connections between the product/brand and audiences
3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.
• This brief sets specific brand values that it wishes to express and make connections with its target audience, I will have to make decisions with a strong drive of commercial interest in mind which I would like to experience.
• I would like to consider video / animation as an engaging form of media solution.
O2
Bring to life the idea that 'we're better, connected'
1: Why have you chosen it? - what interests you about it
• I like the creative freedom given from this brief: ‘We're open to anything that brings the idea to life’.
• The message 'we're better, connected' is very simple and direct, which would be a challenge to communicate effectively.
2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.
• I want to explore a range of possible solutions within the set tone of voice: ‘keep it natural. Fresh, positive, simple.’
• I want to learn to produce effective solutions with simple and direct concepts.
3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.
• This brief is very open which allows me the freedom of making most of the decisions regarding the visual solution. I would like to improve my project management skills with such open briefs.
• The brand identity of O2 is very simplified, clean and corporative. I want to learn to design for such commercial identity.
Why?
After some careful consideration, I decided to work with the infamous Jack Cook as a creative partnership on this live competition brief from YCN.
The brief we have chosen is from ITV2 - Design a new ident to be added to ITV2's existing set, based on a moment in the life of a typical 24 year old
Here are the reasons for why I want to attempt this brief.
ITV2
Design a new ident to be added to ITV2's existing set, based on a moment in the life of a typical 24 year old
1: Why have you chosen it? - what interests you about it
• I like the idea of expressing ‘glamorous, sensational and fun’ through the form of ident, it’s a challenge to produce an ident that hits the target audience ‘16-34 year old’ as well as ‘focus on our proposition: fun at heart’.
• The brief is very specific, hence easier to focus on design decisions and produce work with speed.
2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.
• Idents have become an interesting and engaging form of digital media’s identity, the motion graphic properties of idents interests me and motion graphics is a area of design I would like to specialise in.
• The brief is very specific on certain areas:
‘This brief is to design a new ident to be added to ITV2's existing set. The ident should be based on a moment in the life of a typical 24 year old and a style that best expresses that idea.’
‘The look and feel needs to reflect vibrant colour in a white world (with gloss). To reinforce the channel logo, green should be predominant amongst the colours.’
• To produce work within such strict boundaries will be beneficial for me as it would hopefully give me a sense of what it would be like to work with a client who has complete control on the project.
3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.
• My last brief was also a piece of motion graphics, I would like to extend my skills on working with digital media.
• I tend to work better design for digital, I want to improve on my work flow and project management skills, this brief is very focused and direct, which suits my skills.
The brief we have chosen is from ITV2 - Design a new ident to be added to ITV2's existing set, based on a moment in the life of a typical 24 year old
Here are the reasons for why I want to attempt this brief.
ITV2
Design a new ident to be added to ITV2's existing set, based on a moment in the life of a typical 24 year old
1: Why have you chosen it? - what interests you about it
• I like the idea of expressing ‘glamorous, sensational and fun’ through the form of ident, it’s a challenge to produce an ident that hits the target audience ‘16-34 year old’ as well as ‘focus on our proposition: fun at heart’.
• The brief is very specific, hence easier to focus on design decisions and produce work with speed.
2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.
• Idents have become an interesting and engaging form of digital media’s identity, the motion graphic properties of idents interests me and motion graphics is a area of design I would like to specialise in.
• The brief is very specific on certain areas:
‘This brief is to design a new ident to be added to ITV2's existing set. The ident should be based on a moment in the life of a typical 24 year old and a style that best expresses that idea.’
‘The look and feel needs to reflect vibrant colour in a white world (with gloss). To reinforce the channel logo, green should be predominant amongst the colours.’
• To produce work within such strict boundaries will be beneficial for me as it would hopefully give me a sense of what it would be like to work with a client who has complete control on the project.
3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.
• My last brief was also a piece of motion graphics, I would like to extend my skills on working with digital media.
• I tend to work better design for digital, I want to improve on my work flow and project management skills, this brief is very focused and direct, which suits my skills.
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