Other Choices

Kleenex
Persuade young men to use and buy more tissues

1: Why have you chosen it? - what interests you about it

• I like the creative freedom of this brief regarding choosing the appropriate media.

• The brief is very specific, focusing on one demographic: target audience is clear (Men/15-24) but the design decision is left for me to make, I prefer briefs like this which gives freedom to create solutions within a set parameters

2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.

• I want to explore a range of possible solutions to the set task of making the brand and product connect with a demographic that is not normally associated with.

• I want to create a solution based on a set tone of voice: ‘Optimistic and warm with a sense of humour’. The brief states the problem very clearly and the results from the initial research on the problem gives a good indication of the directions I should take. Providing a range of potential triggers for making connections between the product/brand and audiences

3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.

• This brief sets specific brand values that it wishes to express and make connections with its target audience, I will have to make decisions with a strong drive of commercial interest in mind which I would like to experience.

• I would like to consider video / animation as an engaging form of media solution.





O2
Bring to life the idea that 'we're better, connected'

1: Why have you chosen it? - what interests you about it

• I like the creative freedom given from this brief: ‘We're open to anything that brings the idea to life’.

• The message 'we're better, connected' is very simple and direct, which would be a challenge to communicate effectively.

2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.

• I want to explore a range of possible solutions within the set tone of voice: ‘keep it natural. Fresh, positive, simple.’

• I want to learn to produce effective solutions with simple and direct concepts.

3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.

• This brief is very open which allows me the freedom of making most of the decisions regarding the visual solution. I would like to improve my project management skills with such open briefs.

• The brand identity of O2 is very simplified, clean and corporative. I want to learn to design for such commercial identity.