Why?

After some careful consideration, I decided to work with the infamous Jack Cook as a creative partnership on this live competition brief from YCN.
The brief we have chosen is from ITV2 - Design a new ident to be added to ITV2's existing set, based on a moment in the life of a typical 24 year old

Here are the reasons for why I want to attempt this brief.

ITV2
Design a new ident to be added to ITV2's existing set, based on a moment in the life of a typical 24 year old

1: Why have you chosen it? - what interests you about it

• I like the idea of expressing ‘glamorous, sensational and fun’ through the form of ident, it’s a challenge to produce an ident that hits the target audience ‘16-34 year old’ as well as ‘focus on our proposition: fun at heart’.

• The brief is very specific, hence easier to focus on design decisions and produce work with speed.

2: What do you want to get out of it?- what oppertunities does it offer you in terms of skills development,possible working methods etc.

• Idents have become an interesting and engaging form of digital media’s identity, the motion graphic properties of idents interests me and motion graphics is a area of design I would like to specialise in.

• The brief is very specific on certain areas:
‘This brief is to design a new ident to be added to ITV2's existing set. The ident should be based on a moment in the life of a typical 24 year old and a style that best expresses that idea.’

‘The look and feel needs to reflect vibrant colour in a white world (with gloss). To reinforce the channel logo, green should be predominant amongst the colours.’

• To produce work within such strict boundaries will be beneficial for me as it would hopefully give me a sense of what it would be like to work with a client who has complete control on the project.

3:How does this relate to your broader design practice? - how do you work and how does this relate to your brief.

• My last brief was also a piece of motion graphics, I would like to extend my skills on working with digital media.

• I tend to work better design for digital, I want to improve on my work flow and project management skills, this brief is very focused and direct, which suits my skills.